Collaborative Communication - Workshop - (Sales Support Edition)
Welcome to Collaborative Communication Workshop
Map your CollaborationField
Experiment - Trust & Influence
Redesign your Communication Rhythm
Review and Agree
The session is practical, hands-on, and built around your own work reality — the Sales Support chain. The brief below sets the scene for your upcoming collaboration challenge.
The CardioCare Installation Delay – Sales Support Edition
The CardioCare product line launch is in its final stretch before the Heart Congress and installing the showsite has been on everyones calendar for weeks. Everything was supposed to align: promotional campaigns, customer visits, and hospital installations across several pilot sites.
Take four minutes to listen to Lianne’s story: The CardioCare Installation Delay. It will help you understand the real dynamics behind the case you’ll explore in the workshop. You can also download the written brief to read, highlight, or annotate before the session.
Your Workshop Flow: From Case to Collaboration Blueprint
Here’s how we’ll work with the case during the session:
Map the collaboration field
Identify all involved stakeholders — Sales, Service, Marketing, Supply Chain, Finance, and the Customer. Note their dependencies, priorities, and how information currently travels.
Spot the pressure points
Redesign one key connection
Define the collaboration principles
Select one learned principle and apply
To support you - choose from the card set on the miroboard (e.g., Social Proof, Authority, Consistency, Reciprocity), choose one to help shift the dynamic or gain buy-in.
Design your communication rhythm
Craft one immediate message
Define your rhythm checkpoint
Outcome
Your goal isn’t to fix the technical delay — it’s to show how Sales Support can turn a breakdown into a blueprint for better collaboration. The case is about influence without authority, alignment without blame, and communication that builds trust rather than tension.
