Collaborative Communication - Workshop - (Marketing Edition)

Turning reactive coordination into designed collaboration
This live workshop begins soon — please make sure you’ve listened to the case downloaded the brief and checked your Zoom, camera, and Miro access (free account)
Your Training Class November 2025

Recap of Collaborative Communication Training

Before we meet, you’re welcome to revisit the key concepts from our previous Collaborative Communication session. If you’d like a quick refresher, you can watch the 40-minute recap video below. The recap is optional, but helpful if you want to enter the workshop fully prepared and aligned with the group.

Write your awesome label here.

Welcome to Collaborative Communication Workshop

When pressure hits, communication becomes the first thing to break — and the hardest thing to repair. This 2-hour workshop is built around  real cases from your world. Together, we’ll explore how to turn high-pressure moments into designed collaboration: predictable, clear, and trust-based. You’ll map your collaboration field, redesign your communication rhythm, and experiment with how influence and trust can reshape results.

Map your Collaboration Field

Uncover who’s really in your collaboration network — not just on the org chart, but in your daily workflow. You’ll visualize where your energy goes, who you rely on most, and where communication breaks down or thrives.

Experiment - Trust & Influence

Explore practical influence techniques that strengthen collaboration without authority. Through real scenarios and persuasion tools, you’ll learn how subtle language and framing can build trust across functions.
Write your awesome label here.

Redesign your Communication Rhythm

Shift from reacting to requests toward creating predictable, transparent communication loops. Learn how rhythm, clarity, and timing can turn everyday interactions into reliable collaboration patterns.

Review and Agree

Reflect on your collaboration blueprint and identify one shift to take back to work — a new rhythm, behavior, or micro-signal that makes cooperation smoother, faster, and more human.
Empty space, drag to resize

The session is practical, hands-on, and built around your own work reality. The briefs below set the scene for your upcoming collaboration challenge.

Marketing Team - 2 cases for you!

Every collaboration faces its curveballs — last-minute changes, misaligned priorities, or tools that don’t quite connect the way they should. These real stories explore what happens in those moments: when plans shift, trust is tested, and communication becomes the bridge that keeps everything moving. In each case, you’ll hear a story, you reflect on the dynamics behind it, for us to uncover how clarity, influence, and collaboration turn these challenges into impact during the workshop.


Case 1 – The Heart Congress Curveball
Case 2 - Seismic Silence
24.11.2025 at 09.00 CET - Influence, Alignment & Agility Under Pressure

Podcast Episode — “The Curveball”

Everything was ready. After months of coordination, the Heart Congress campaign was finally on track — speakers confirmed, materials approved, and alignment across teams. Then, just two weeks before the event, a new email arrived: “We’ve secured a new KOL — he must be included in the line-up.” What follows is a real-world moment every professional recognizes — when a last-minute change threatens to unravel months of teamwork, deadlines, and trust. In this case, we explore what happens when influence meets reality: how to stay calm, protect collaboration, and turn disruption into connection.

Listen to Hanna’s story, then reflect:
  • How do you respond when plans shift suddenly?
  • What helps you keep influence without creating friction?
  • How can communication restore trust when alignment starts to wobble?
Empty space, drag to resize
24.11.2025 at 09.00 From Content to Engagement

Podcast Episode — “Seismic Silence”

The Right Foot Forward campaign is ready for roll-out. The materials are sharp, the brand consistent, and every asset carefully reviewed. But when Erik checks the analytics, the numbers tell a different story — almost no one in Sales is using the content. The problem isn’t effort or quality — it’s engagement. Between Marketing and Sales, between creation and use, between great ideas and real impact. In this case, we follow Erik as he uncovers why adoption fails even when everything looks perfect on paper — and how collaboration, not control, becomes the bridge that brings alignment back. Listen to Erik’s story, then reflect:
  • What happens when your message doesn’t land — even when it’s well-crafted?
  • How can we make adoption part of the design, not the afterthought?
  • Where does ownership live when collaboration is shared?
Lesson series Collaborative Communication

Your Workshop Flow: From Case to Collaboration Blueprint


Here’s how we’ll work with the case during the session:


A clear, step-by-step flow you can reuse on your own projects. We’ll collaborate on a shared Miro board, using ready-made templates, prompts, and concise instructions to guide each step.

Miro Board 

During the workshop, we’ll work together on the Miro Board to explore your collaboration landscape. You’ll map your key stakeholders, spot where communication breaks down, and practice shifting from reactive habits to intentional, influential communication. The downloadable templates below are for you to keep — we’ll use them during the session, and you can return to them anytime as part of your personal toolkit.

Empty space, drag to resize

1. Workshop workflow

Map the collaboration field

Identify all involved stakeholders — Sales, , Marketing, KOLs and the Customer. Note their dependencies, priorities, and how information currently travels.

Spot the pressure points

Where are communication loops stuck or overloaded? Which relationships are strained by unclear ownership or competing goals?

Redesign key connections

Choose the relationships that feel most “stuck” and redesign how it could function better. 

Define the collaboration principles

What would Clarity, Trust, and Responsiveness look like for this case?

2. Personal Reflections 

Select one learned principle and apply

To support you - choose from the card set on the miroboard (e.g., Social Proof, Authority, Consistency, Reciprocity), choose one to experiment with and shift the dynamic or gain buy-in.

Design your communication rhythm

  • Who needs what information?
  • Through which channel?
  • How often?
  • What tone or framing will maintain professionalism and confidence under pressure?

Craft one immediate message

Write the message the case owner could send today to stabilize the situation. Include: Facts and current status Options and trade-offs Recommended next step Tone that signals ownership, reliability, and control. 

Define your rhythm checkpoint

When will the next alignment take place? What should be reviewed or decided then?
Write your awesome label here.

Outcome

Your goal isn’t to fix the system or the organization — it’s to show how you as the Marketing team can turn a breakdown or under usage into a blueprint for better collaboration. The case is about influence without authority, alignment without blame, and communication that builds trust rather than tension.

Before we meet, take a breath —
this workshop begins not with the tools, but with you!

Write your awesome label here.
How do you want to be seen today — in the way you listen, speak, and collaborate? What impression do you want to leave on this group? Each interaction shapes how others experience your clarity, curiosity, and presence.